Atari Auctioning Off Game Assets in July


May 4, 2013
Atari will attempt to sell off its game franchises at auction in July in a bid to curb its bankruptcy losses.

The Wall Street Journal is reporting that the company, which filed for bankruptcy in the US back in January, will try and sell its IPs separately after a bid to find a buyer for the entire catalogue failed.

The auction will take place over four days in July and comes after meetings with 180 potential buyers resulted in just 15 offers, none of which were deemed satisfactory. Atari now hopes that selling its franchises separately will maximise returns.

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