- May 4, 2013
CD Projekt Red didn't have a presence on the E3 2013 show floor, but it didn't matter a jot. The Polish developers stand alone and do things their own way, financed by their parent, a local distributor, and their subsidiary, the digital games platform GOG.com. They've made an international success out of games based on Polish culture - the Witcher series of dark fantasy novels by Andrzej Sapkowski - and developed in Warsaw. They'll choose a publisher for The Witcher 3: Wild Hunt when - or if - it's convenient to them. They certainly didn't need anyone's help getting their next-generation, open-world role-player into Microsoft's Xbox One showreel, or attracting journalists and executives to the small, buzzing suite upstairs at the LA Convention Center where they were happy to serve beers (Tyskie, naturally) at 10am.
They're rock stars and they know it. They don't come to us. We go to them.
That said, they're a refreshingly unpretentious bunch, as befits a studio that earned its success in the no-nonsense nerd-sphere of central European PC gaming. They like medieval fantasy, and they like it saucy, violent and grim. They don't like DRM. To extend the rock analogy, CD Projekt Red is like a big heavy metal band, the platinum-selling but down-to-earth, real-ale-drinking type; approachable kings of their private subculture.